In 2026, Malawi's affiliate traffic share reaches 22.5%, reflecting growing digital engagement and marketing efforts. Mobile devices dominate traffic sources, accounting for 65%, due to increased smartphone adoption across the country. The digital advertising revenue has surged to USD 35 million, driven by local brands and international investors targeting Malawian consumers.
E-commerce growth fuels affiliate marketing, with 18% of Malawians shopping online regularly. The number of active affiliate marketers has increased to 12,000, indicating a thriving digital economy. As internet access expands, these trends are expected to continue, boosting Malawi's online commercial ecosystem further in the coming years.