Social Commerce Trust Statistics in Madagascar (2026)

In Madagascar, social commerce adoption continues to grow, with 35% of internet users participating in online buying through social platforms by 2026. Trust remains a key factor, with a trust index score of 68 out of 100, indicating moderate confidence among consumers. The average transaction is valued at MGA 75,000, reflecting increased confidence and willingness to spend digitally. The active buyer base has reached approximately 1.2 million individuals, signaling a significant market opportunity.

Social recommendations heavily influence purchasing decisions, with 72% of buyers trusting peer reviews and social media posts. This dependency underscores the importance of maintaining transparency and authenticity for social commerce platforms. As digital literacy improves and trust-building measures are adopted, Madagascar's social commerce sector is poised for further expansion, fostering local entrepreneurship and enabling consumers to access diverse products more conveniently.