65%
Mobile Phone Penetration Rate
Percentage of Madagascar population owning a mobile device in 2026
58 million
SMS Campaign Reach
Number of people reached by SMS marketing campaigns in 2026
92%
Average SMS Open Rate
Average percentage of SMS messages opened in Madagascar in 2026
$340 million MAD (about $75 million USD)
Mobile Commerce Sales
Value of mobile commerce transactions in 2026
MAD 1.2 billion ($264 million USD)
Digital Advertising Spend on SMS
Total expenditure on SMS-based marketing in 2026
Madagascar's mobile phone penetration has grown to 65% in 2026, enabling marketers to reach over half the population via SMS. This growth reflects increased smartphone adoption and improved network infrastructure across urban and rural areas.
SMS marketing remains highly effective in Madagascar, with an open rate of 92%. The mobile commerce sector is also expanding, with sales reaching MAD 340 million, indicating a strong shift towards digital transactions and the importance of SMS in marketing strategies.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.