In Madagascar, PPC advertising continues to grow, with a 2.8% average conversion rate in 2026, reflecting increased digital engagement and targeted campaigns. The total ad spend has reached approximately USD 35 million, showing robust investment in digital marketing. The rising mobile conversion rate of 3.5% indicates mobile devices are increasingly preferred for online shopping and services.
Advertisers are optimizing their strategies by focusing on mobile platforms and cost-effective CPC rates, which average around USD 0.25. With over 1,200 digital advertisers active in the country, competition is intensifying, necessitating more personalized and data-driven ad campaigns to improve ROI and conversion outcomes.