Email Marketing Statistics in Madagascar (2026)

Madagascar's email user base is projected to reach 8.5 million by 2026, reflecting increased internet penetration and mobile access. Despite a moderate open rate of 24.8%, marketers are leveraging segmentation more effectively, with 65% adopting tailored email strategies to enhance engagement. The click-through rate remains steady, indicating room for improvement in content relevance and call-to-action optimization. Revenue from email marketing is expected to grow as businesses recognize its cost-effectiveness in reaching consumers.