Madagascar’s e-commerce industry has experienced significant growth, reaching an estimated USD 1.2 billion in sales by 2026. The adoption of personalization technologies has become widespread, with 68% of retailers using tailored product recommendations to enhance customer experience. This shift has notably increased customer engagement, leading to higher conversion rates and stronger online sales performance.
Mobile commerce dominates Madagascar’s e-commerce landscape, accounting for 72% of transactions. Retailers leveraging personalization tools have seen engagement rise by 45%, underscoring the importance of tailored experiences in driving revenue. As digital infrastructure improves, e-commerce personalization is expected to further accelerate, transforming the retail ecosystem in Madagascar.