8.5 million
Number of internet users
Total internet users in Madagascar in 2026
78%
Mobile device penetration rate
Percentage of population with mobile devices
4.2 hours
Average daily time spent online (hours)
Average daily online activity per user
65%
Percentage of users with multiple devices
Users accessing web services across multiple devices
120 million USD
Digital advertising spend (USD millions)
Total digital ad expenditure in Madagascar in 2026
Madagascar's digital landscape has expanded significantly, with internet users reaching 8.5 million in 2026. Mobile device penetration continues to grow, facilitating more seamless cross-device interactions and enabling more effective cross-device tracking for web analytics.
This growth has led to increased digital advertising investments, totaling around 120 million USD. Marketers now leverage cross-device data to improve targeting and personalization, boosting online engagement and revenue streams across Madagascar's expanding digital economy.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.