Madagascar's CMS marketplace is experiencing steady growth, with an estimated 45,000 active websites, predominantly built on WordPress. The increasing digital presence is driven by small businesses seeking affordable and flexible website solutions. The market value reaching USD 15 million reflects expanding local demand and the rising importance of online platforms for commerce and communication.
Adoption of website builders continues to rise, with around 18% of small businesses utilizing such tools in 2026. The growth in new CMS users indicates a digital transformation across sectors, fostering local entrepreneurship and online visibility. Continued investment in digital infrastructure and training will further accelerate Madagascar's online ecosystem development.