Madagascar's affiliate marketing sector is experiencing steady growth in 2026, with expenditures reaching approximately $12.5 million USD. The increasing digital penetration and e-commerce activities are driving more businesses to invest in affiliate programs, which now constitute over 8% of the country's digital ad budget. The rise in active marketers, totaling around 4,500, indicates a burgeoning community capitalizing on local and international sales opportunities.
The average commission per sale remains competitive at $15 USD, encouraging more marketers to participate. Affiliate marketing substantially contributes to Madagascar's e-commerce revenue, accounting for over 13%, reflecting its importance in the digital economy. As internet access expands and mobile usage increases, these figures are expected to continue rising, further integrating affiliate marketing into Madagascar’s digital landscape.