Madagascar's digital landscape in 2026 shows significant growth in accessibility compliance, with 65% of websites adhering to international standards. The increase reflects ongoing efforts to promote inclusive online experiences, although there remains room for improvement to reach higher compliance levels. The mobile-first approach continues to dominate, with 78% of users accessing services via smartphones, underscoring the importance of mobile accessibility.
E-commerce and digital services are gaining traction, with an average conversion rate of 2.8%. User satisfaction scores are steadily rising, currently at 72 out of 100, indicating positive user experiences but highlighting the need for further UX enhancements. Investments totaling USD 120 million aim to bridge accessibility gaps and foster digital inclusion, driving Madagascar's digital economy forward in 2026.