In 2026, Macau's email marketing landscape shows a steady increase in click-through rates, reaching approximately 4.8%, driven by personalized content and local consumer engagement. The open rate of 22.5% indicates a growing acceptance of email campaigns among Macau residents, especially on mobile devices, which account for 76% of email interactions. Local businesses are leveraging these trends to enhance direct communication and boost sales effectively.
The total revenue from email marketing in Macau is estimated at around MOP 1.2 billion (USD 150 million), reflecting robust digital marketing efforts. Most companies maintain an average subscriber list of about 18,000, focusing on targeted campaigns to maximize ROI. These figures underscore Macau's evolving digital economy and the importance of email marketing as a cost-effective strategy for local brands seeking regional growth.