Luxembourg's digital advertising market continues to grow steadily, with video ads accounting for a significant share. In 2026, businesses are expected to spend around EUR 45 million on video campaigns, reflecting increased consumer engagement through mobile and desktop platforms. PPC advertising remains a vital channel, driven by targeted campaigns and data-driven strategies, with the total market reaching EUR 30 million this year.
The average CPC has risen slightly to EUR 1.20, indicating higher competition and ad quality. Mobile video ads dominate the landscape, representing nearly 62% of total video ad spend. The digital adoption rate among Luxembourg businesses remains high at 78%, showcasing the country's strong focus on digital transformation and marketing innovation to reach local and international audiences.