Lithuania has seen significant growth in video advertising in 2026, with total spending reaching approximately $120 million. PPC advertising remains a core component, accounting for nearly 38% of digital ad spend. The country’s digital infrastructure and increasing internet penetration contribute to higher engagement rates and more targeted ad campaigns, reflecting a mature digital economy.
Advertisers in Lithuania are increasingly allocating budgets toward video ads, driven by the effectiveness of visual content in engaging audiences. The average cost per view remains affordable at $0.03, making video campaigns a cost-effective strategy. As digital penetration approaches 80%, businesses are leveraging PPC and video advertising to capture market share in a competitive landscape.