In 2026, social commerce trust in Lithuania remains high, with an average trust score of 78%. Consumers are increasingly confident in making purchases through social media platforms, especially Instagram. The growth of social buyers to 65% reflects the shift towards integrated shopping experiences, supported by improved platform security and targeted marketing. Lithuanian consumers tend to spend around €420 monthly, indicating strong engagement with social commerce channels.
The return rate for social commerce transactions has stabilized at 12%, showing improved seller transparency and buyer protection. Digital literacy and mobile usage continue to boost social shopping adoption. Brands focusing on authentic engagement and secure payment methods are gaining greater consumer trust, fostering an environment where social commerce can thrive further in Lithuania's evolving digital landscape.