Lithuania's SaaS sector continues to grow steadily, with a churn rate of 8.5% in 2026, indicating improving customer retention compared to previous years. The total market revenue has reached approximately €420 million, reflecting increased digital transformation in local businesses. The number of SaaS providers has expanded to 230, driven by technological adoption and a supportive startup ecosystem, which fuels competition and innovation.
Customer retention is strong at 91.5%, showcasing the effectiveness of SaaS companies in maintaining their client base. The average contract value has increased, signaling higher demand for sophisticated software solutions. Lithuania's digital infrastructure and skilled workforce contribute significantly to this growth, making it an attractive market for SaaS investments and new entrants aiming for regional expansion.