Lithuania's mobile gaming ad revenue is projected to reach €65 million in 2026, reflecting a steady increase driven by rising smartphone penetration and gaming popularity. The sector's share of total digital advertising is expected to be 35%, indicating its growing importance in the digital marketing landscape. With an average ARPU of €45 among active mobile gamers, advertisers are increasingly investing in targeted in-game ads to reach engaged audiences.
The number of mobile gamers in Lithuania is forecasted to be around 1.2 million, demonstrating robust growth in digital entertainment. In-game ads will constitute approximately 60% of the total mobile gaming ad revenue, emphasizing their effectiveness and attractiveness for advertisers. Overall, Lithuania's mobile marketing ecosystem is poised for continued expansion, driven by technological adoption and consumer engagement.