Lithuania's internet adoption continues to grow strongly in 2026, with nearly 2.9 million individuals actively using the internet, representing an 89.4% penetration rate. Mobile internet remains dominant, with 78% of users accessing online services via smartphones, reflecting the country's increasing reliance on mobile connectivity for daily activities. The average user spends about 4 hours and 20 minutes online daily, indicating high engagement levels in digital content consumption and online shopping.
E-commerce is a significant part of Lithuania's retail landscape, accounting for 34.5% of total retail sales. This growth is driven by improved digital infrastructure, widespread smartphone usage, and a shift toward cashless transactions. The expanding internet user base supports the country's digital economy, fostering innovation and creating opportunities for small businesses to reach broader markets both domestically and internationally.