€120 million
Total Digital Out-of-Home Advertising Spend
reflecting a 15% increase from 2025
8,500
Number of Digital Out-of-Home Screens
up from 7,200 screens in 2025
12.5%
Digital Out-of-Home Market Share of Total Advertising
versus 10% in 2025
4,200
Average Daily Audience Reach per Screen
a 10% increase year-over-year
€45
Digital Out-of-Home Revenue per Capita
compared to €40 in 2025
Lithuania's digital out-of-home advertising sector continues to expand rapidly in 2026, driven by increased digital infrastructure and consumer media consumption. The total advertising spend has grown to €120 million, reflecting a 15% rise from the previous year, with more screens installed across urban areas. The market now accounts for over 12% of total advertising, indicating a significant shift towards digital formats in the Lithuanian advertising landscape.
Audience engagement remains high, with an average of over 4,200 daily viewers per screen. Businesses are investing more per capita, with expenditure reaching €45, signaling confidence in digital out-of-home's effectiveness. As digital advertising becomes more targeted and data-driven, Lithuanian advertisers are expected to continue shifting budgets toward this channel for maximum impact and ROI.
Frequently Asked Questions
What is driving growth in Lithuania's digital out-of-home advertising market in 2026?
Growth is driven by increased urbanization, technological advancements, and a shift in advertising budgets toward digital formats for better targeting and measurable results.
How does digital out-of-home advertising compare to traditional media in Lithuania?
Digital out-of-home now represents over 12% of total advertising spend, outpacing traditional media's growth and offering more dynamic, real-time advertising opportunities.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.