Liechtenstein has seen significant growth in marketing automation, with 78% of businesses adopting email automation tools by 2026. This shift has resulted in higher engagement rates, as evidenced by an average open rate of 45.2% and a click-through rate of 12.8%. Companies are leveraging personalized automated campaigns to strengthen customer loyalty and increase sales efficiency, leading to an average ROI of €60 per campaign.
The increased adoption of automation has contributed to a 22% rise in customer retention. Smaller businesses benefit from automation by saving time and resources while delivering targeted content. As digital maturity continues to grow, Liechtenstein’s marketing landscape is expected to become more sophisticated, with automation playing a central role in strategic growth and customer engagement efforts.