In 2026, Liechtenstein's affiliate marketing sector shows a steady growth, with an average cookie duration of 30 days, fostering trust and higher conversion rates. The number of active affiliates has increased to around 1,200, reflecting the country's rising digital engagement and small but growing online economy. The total affiliate revenue of approximately €15 million signifies a healthy digital marketing ecosystem supporting local and cross-border brands.
The average commission rate of 8% remains competitive, incentivizing affiliates to promote products actively. Digital ad spend continues to grow at 12% annually, driven by increased smartphone penetration and e-commerce adoption. These trends suggest that Liechtenstein's digital marketing landscape is becoming more sophisticated, with affiliates playing a crucial role in brand visibility and sales growth.