Libya's digital advertising sector is experiencing steady growth, with video ads reaching an estimated expenditure of USD 45 million in 2026. The rise in internet penetration and smartphone usage has driven brands to allocate more budget toward engaging video content. PPC campaigns remain a key component, with an estimated spend of 120 million LYD, reflecting increased competition and targeted marketing strategies.
The digital ad market now accounts for about 38% of total advertising spend, indicating a shift toward online channels. With an average cost per view of USD 0.05, advertisers are able to efficiently reach their audiences. The growing number of active digital advertisers signifies a maturing market, poised for further expansion as digital infrastructure improves across the country.