Libya's social media advertising market has seen steady growth, with a total spend estimated at USD 45 million in 2026. The increase reflects higher internet penetration and the growing importance of digital marketing strategies among local businesses. Facebook remains the dominant platform for advertising, capturing most of the ad budget due to its extensive user base and targeted advertising features.
The forecast indicates that Libya has approximately 4.2 million social media users, with an average ad spend of around USD 10.71 per user. This growth showcases digital engagement's rising significance, especially among younger populations. The digital ad market is expanding at 12% annually, driven by increased smartphone adoption and government support for digital transformation initiatives.