Social Commerce Return Rate Statistics in Libya (2026)

Libya's social commerce sector in 2026 has experienced notable growth, with an average return rate of 12.5%. This figure indicates a relatively balanced trust level among consumers and sellers, aided by improved customer protection policies. The surge in active buyers, estimated at 1.8 million, underscores the increasing reliance on social platforms for purchasing daily goods and services. Facebook Marketplace remains the dominant platform, driving most online transactions.

The average purchase value has risen to LD 45,000 ($32), demonstrating increased consumer confidence and willingness to spend. Satisfaction rates at 78% suggest that most buyers are pleased with their social commerce experiences, though there remains room for improvement in product quality and delivery. As social commerce continues to evolve, Libya's digital retail landscape is poised for further expansion, especially with burgeoning smartphone usage and internet penetration.