Libya's social commerce sector has seen significant growth, with a conversion rate of 4.2% in 2026. This indicates increasing consumer trust and platform engagement, driven by improved internet access and mobile device penetration. The total revenue of USD 250 million reflects expanding online shopping habits, especially among younger demographics who prefer social platforms for purchasing necessities and luxury items.
The average order value of USD 80 and 1.2 million monthly transactions highlight the sector's maturity and consumer spending power. As social commerce continues to evolve, Libyan businesses are leveraging social media influencers and targeted advertising to boost sales. With rising digital literacy, the country is poised for further expansion in social shopping and e-commerce integration.