Pinterest Shopping Social Commerce Statistics in Libya (2026)

In 2026, Libya's Pinterest user base has grown to approximately 1.2 million, reflecting increased access to digital platforms and social media. Engagement with shopping content remains high, with 35% of users actively participating in social commerce activities. The average monthly spend per user is estimated at 45 USD, driven by rising e-commerce adoption and improved internet infrastructure. Consequently, Pinterest's social commerce revenue in Libya is projected at around 54 million USD, indicating a vibrant digital shopping environment.

Advertisers are investing heavily in Pinterest, with ad spend reaching approximately 8 million USD annually. This investment reflects growing confidence in social commerce’s potential to reach Libyan consumers. As more businesses leverage Pinterest for visual marketing, the platform's role in e-commerce is expected to expand further. These trends demonstrate Libya's transition towards a more digitally integrated economy, emphasizing the importance of social media in retail strategies.