Libya's mobile ad spending is projected to reach $45 million by 2026, reflecting a steady growth driven by increasing smartphone penetration and digital engagement. With a growth rate of 12% annually, advertisers are increasingly focusing on mobile platforms to reach the expanding internet user base, which now comprises over two-thirds of digital consumers in the country.
The average mobile ad expenditure per user is estimated at $8.50, indicating a rising willingness among brands to invest in mobile marketing. As mobile reach expands, the share of digital ad revenue attributed to mobile devices is expected to surpass 54%, emphasizing the importance of mobile-first strategies in Libya's evolving digital economy.
f
[object Object],[object Object]