Libya's digital ad spend is projected to reach $45 million in 2026, reflecting growing digital consumption amidst increasing internet penetration. Social media remains the dominant channel, capturing over half of the advertising budget, driven by high mobile device usage and expanding digital audiences across the country.
Despite economic challenges, Libyan businesses are increasingly allocating budgets to online platforms, with the average spending per business rising to $2,500. This shift indicates a strategic move towards digital marketing channels to reach young, tech-savvy consumers and improve brand visibility in a developing digital economy.