Libya's digital advertising sector is experiencing steady growth, with total ad spend reaching approximately USD 120 million in 2026. Mobile advertising dominates, accounting for nearly 70% of all digital ad impressions, driven by increasing smartphone penetration. However, ad fraud remains a concern, leading to estimated losses of USD 15 million, which advertisers are actively combating with new verification technologies.
The industry is witnessing a resilient expansion despite economic challenges, with a 12% growth rate driven by local businesses shifting towards online marketing. The average CTR of 1.2% indicates moderate engagement levels, reflecting the evolving digital literacy and advertising strategies among Libyan consumers.