Libya's affiliate marketing sector is experiencing steady growth, with an estimated USD 45 million spent in 2026, reflecting increased digital engagement. The sector comprises over 1,200 active marketers, primarily focusing on e-commerce and travel niches. As digital infrastructure improves, more businesses are allocating a larger share of their advertising budgets to affiliate channels, which now represent 12% of total digital advertising spend.
The average commission rate remains around 8%, incentivizing affiliates to promote local and international products. Affiliate-driven e-commerce sales generate approximately USD 18 million annually, demonstrating the sector's vital role in Libya's digital economy. Continued investments in internet access and mobile technology are expected to further boost affiliate marketing activities and revenue in the coming years.