By 2026, Liberia has seen significant growth in social media adoption, with 2.8 million active users representing 45% of the population. Facebook remains the dominant platform, driven by increased smartphone penetration and improved internet infrastructure. The average user engages around 2 hours and 15 minutes daily, reflecting deepening digital habits and expanding online communities.
This surge in social media activity has opened new marketing avenues for local businesses, with ad spend reaching approximately $12 million USD. Marketers are leveraging targeted campaigns to reach diverse demographics, fostering community engagement and economic growth. As digital maturity continues to rise, Liberia's social media landscape is poised for further expansion and innovation.