USD 12 million
Total Digital Ad Spend
Projected total paid advertising expenditure in Liberia for 2026.
45%
PPC Budget Share
Percentage of digital ad budget allocated to PPC campaigns in Liberia.
USD 0.15
Average CPC
Average cost per click for Google Ads in Liberia.
78%
Mobile Ad Traffic Share
Proportion of paid ad traffic originating from mobile devices.
3.2%
Conversion Rate
Average conversion rate for paid campaigns in Liberia.
In 2026, Liberia's digital advertising landscape continues to grow, with total ad spend reaching approximately USD 12 million. PPC campaigns dominate nearly half of the digital advertising budget, reflecting businesses' focus on measurable ROI. The average CPC remains affordable at USD 0.15, making paid search accessible for small and medium enterprises.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.