Lebanon's video advertising market has experienced substantial growth in 2026, with an estimated USD 150 million spent on video ads, reflecting increased digital engagement. Marketers are allocating approximately 35% of their total digital ad budgets to video content, driven by higher consumer engagement rates and evolving media consumption habits. The average cost per view stands at USD 0.04, making video ads an affordable yet effective advertising channel for local businesses.
The number of active video advertisers has reached around 1,200, indicating a growing interest in digital marketing channels. The market's annual growth rate of about 12% highlights expanding opportunities for both local and international brands to leverage video advertising. As digital infrastructure improves, Lebanon's video ad spending is expected to continue its upward trajectory, further integrating into the country’s overall marketing strategies.