Social Commerce Trust Statistics in Lebanon (2026)

Lebanon's social commerce sector in 2026 demonstrates growing consumer trust, with an average transaction value reaching USD 350. The increasing penetration rate signifies that nearly half of internet users are engaged in buying through social media, driven by improved platform security and digital literacy. Consumer confidence is reflected in the high trust index of 78 out of 100, showing a maturing market with safer online shopping experiences.

The number of active social commerce buyers has surpassed 1.2 million, indicating widespread adoption among Lebanese users. Platforms with higher trust scores, averaging 82 out of 100, are fostering loyalty and repeat purchases. Continued investments in secure payment systems and transparent seller ratings are vital to maintaining growth and trust in Lebanon's evolving social commerce landscape.