Social Commerce Return Rate Statistics in Lebanon (2026)

Lebanon's social commerce sector is expanding rapidly, with an increasing return rate of 12.5% in 2026, reflecting consumers' growing confidence and evolving shopping habits. The monthly sales volume of USD 45 million demonstrates the sector's significance in Lebanon's digital economy. Social platforms like Instagram and Facebook dominate as primary channels, facilitating both brand exposure and direct purchases among Lebanese consumers.

The average order value of USD 75 indicates moderate spending, with nearly 40% of internet users engaging in social commerce activities. Despite economic challenges, digital retail continues to thrive, driven by mobile access and social media influence. Retailers are focusing on improved customer service and streamlined return processes to reduce return rates and enhance customer satisfaction in this competitive landscape.