Lebanon's e-commerce sector has experienced significant growth, with over 15,000 Shopify stores by 2026, reflecting increased digital adoption. The average monthly visitors per store reaching 4,500 indicates active consumer engagement, driven by improved internet infrastructure and mobile adoption. This growth showcases Lebanon's expanding online retail landscape, despite economic challenges, emphasizing the importance of digital commerce for local businesses.
The total e-commerce revenue reaching $95 million highlights the sector's profitability and resilience. Shopify remains the dominant platform, capturing 65% market share, while nearly 78% of Lebanese businesses utilize CMS or website builders. This trend underscores a shift toward digital presence, with small and medium enterprises leveraging technology to reach broader audiences and enhance sales channels in a competitive market.