Lebanese businesses have seen a steady increase in email click-through rates, reaching an average of 2.8% in 2026, reflecting improved targeting and content relevance. The open rate of 22% indicates growing engagement but still room for optimization, especially on mobile devices used by 68% of users. Email marketing continues to be a cost-effective channel, generating an ROI of approximately €45 ($50 USD) per campaign, supporting digital growth strategies.
The digital landscape in Lebanon is evolving with increased smartphone penetration and better internet access, contributing to higher mobile email engagement. Despite a relatively low spam complaint rate of 0.15%, marketers are encouraged to maintain best practices for deliverability and user trust. As businesses adapt to these trends, personalized and localized email campaigns are expected to boost interactions further in 2026.