150 million
Digital Out-of-Home Market Value (USD)
Lebanon's digital OOH market is projected to reach USD 150 million in 2026, reflecting increased advertising digitalization.
65%
Percentage of Digital OOH Ads
Approximately 65% of all outdoor advertising in Lebanon will be digital by 2026, up from 50% in 2023.
1,200
Number of Digital Billboards
Lebanon is expected to have around 1,200 digital billboards nationwide in 2026, primarily in Beirut and major cities.
25,000
Average Daily Impressions per Digital Billboard
Each digital billboard is estimated to generate about 25,000 daily impressions, reflecting high viewer engagement.
84%
Mobile Device Penetration Rate
Lebanon's mobile penetration is projected to reach 84% in 2026, facilitating targeted digital advertising campaigns.
Lebanon's digital out-of-home advertising sector is experiencing rapid growth driven by increased smartphone usage and urbanization. The expansion of digital billboards in key commercial areas has led to higher engagement rates, making digital OOH a vital part of the advertising mix. Despite economic challenges, advertisers are investing more in digital platforms to reach tech-savvy audiences effectively.
The shift towards digital OOH is also supported by technological advancements and government initiatives promoting digital infrastructure. As Lebanon's advertising landscape evolves, brands are leveraging data-driven strategies to optimize campaigns. The increasing number of digital billboards and impressions indicates a promising future for digital out-of-home advertising in Lebanon, with sustained growth expected through 2026.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.