Latvia's digital advertising sector is experiencing robust growth, with video ad spending reaching approximately 45 million EUR in 2026. The rise in internet penetration and mobile device usage fuels this expansion, making video ads an essential part of marketing strategies for local businesses. PPC investments are also set to increase, reflecting the country's shift toward targeted online advertising.
With digital ad market share reaching 65%, Latvia demonstrates a mature online advertising environment. The average CPC of 0.35 EUR indicates competitive bidding, while over 8.5 million viewers engage with video ads regularly. These trends suggest a vibrant digital economy where brands increasingly leverage video and PPC to reach Latvian consumers effectively.