€75 million
Total Social Media Ad Spend
Latvia's social media advertising expenditure in 2026
45%
Ad Spend as % of Digital Marketing Budget
Proportion of digital marketing budget allocated to social media
€15
Average CPM (Cost Per Mille)
Average cost per thousand impressions on social platforms
€55 million
Mobile Ad Spend
Amount spent on mobile-specific social media advertising
1.8 million
Social Media Users Reached
Number of social media users targeted by ads in Latvia
Latvia's social media ad spend in 2026 is projected to reach €75 million, reflecting increased digital marketing investments. The majority of the budget is allocated to mobile platforms, aligning with the high smartphone usage among Latvians. The average CPM of €15 indicates a competitive advertising environment, facilitating targeted campaigns across popular social channels like Facebook, Instagram, and TikTok.
With 1.8 million users reached, Latvia's social media marketing landscape is expanding rapidly. Marketers are increasingly focusing on personalized content and data-driven strategies to optimize ad performance. As digital literacy grows, businesses are expected to allocate nearly half of their digital marketing budgets to social media advertising, ensuring continued growth and engagement in this vibrant market.
Frequently Asked Questions
What is the main social media platform used in Latvia for advertising?
Facebook remains the dominant platform, followed by Instagram and TikTok, which are rapidly gaining popularity among younger audiences.
How has social media ad spend in Latvia changed compared to previous years?
It has increased steadily, with a projected growth rate of approximately 10% annually, driven by digital transformation and consumer engagement.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.