In Latvia, internet usage continues to grow, with over 92% of the population actively connected in 2026. Young adults aged 18-29 lead digital engagement, with 97% using the internet daily, primarily for social media, streaming, and e-commerce. Older populations (50+) show increasing online activity, reaching 85%, driven by improved digital literacy and affordable internet plans. These trends reflect Latvia's ongoing digital integration and infrastructure development.
The high online shopping rate of 78% indicates strong e-commerce adoption, supported by secure payment systems and widespread smartphone use. As Latvia invests in digital education and infrastructure, internet penetration and usage are expected to deepen among all age groups. This digital shift enhances economic opportunities and social connectivity, making Latvia a more digitally inclusive society by 2026.