Digital Advertising Statistics in Latvia (2026)

Latvia's digital ad market in 2026 is estimated at 150 million euros, reflecting steady growth driven by increased internet penetration and digital transformation initiatives. Mobile advertising dominates this landscape, accounting for more than half of total ad spend, indicating a shift towards mobile-first strategies among Latvian brands. Despite growth, digital ad fraud remains a concern, with a rate of 7.5%, prompting increased investments in fraud detection technologies.

Online video advertising continues to expand rapidly, with 40 million euros allocated to engaging content. The average click-through rate stands at 1.8%, showing moderate user engagement. Latvian companies are increasingly adopting data-driven advertising, but combating ad fraud remains a priority for maintaining ROI. Overall, Latvia's digital advertising ecosystem is maturing, with a focus on transparency and ad quality improvements.