28,500
Number of businesses using CRM systems
Latvia's businesses adopting CRM systems in 2026
€75,000
Average annual investment in marketing automation per company
Average marketing automation spend per company in Latvia
65%
Percentage of companies with integrated CRM and marketing automation
Proportion of Latvian companies with integrated marketing tools in 2026
190 million
Customer data managed via CRM systems (in millions of records)
Total customer records managed through CRM in Latvia
22%
Growth rate of marketing automation adoption since 2022
Annual growth rate of marketing automation adoption in Latvia
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.