Latvia's affiliate marketing landscape in 2026 continues to shift heavily towards mobile platforms, with 68% of traffic originating from smartphones and tablets. The sector generates approximately €150 million annually, reflecting growth driven by increased mobile device adoption and digital spending. E-commerce and digital services dominate campaigns, with an average conversion rate of 4.3%, indicating effective mobile engagement strategies.
The high mobile app usage rate of 72% among Latvians underscores the importance of mobile-first marketing approaches. Nearly a third of Latvian businesses participate in affiliate marketing, leveraging mobile channels to reach consumers. This trend highlights Latvia's evolving digital economy, emphasizing the need for optimized mobile content and personalized campaigns to sustain growth and competitiveness in 2026.