Latvia's affiliate marketing sector is projected to see steady growth in 2026, with an average cookie duration of 30 days. This extension enhances user tracking and increases conversion chances, benefiting both advertisers and affiliates. Digital commerce revenues are expected to reach €620 million, reflecting the country's expanding online retail landscape and increased consumer spending online.
The number of active affiliate marketers in Latvia is anticipated to reach over 4,200, driven by digital adoption and favorable policies. The average conversion rate of 4.8% indicates effective affiliate strategies and targeted campaigns. With €45 million allocated to ad spend, Latvia's affiliate marketing industry is poised for further expansion, contributing significantly to the country's digital economy.