Kuwait's digital out-of-home advertising sector is projected to reach $150 million in 2026, driven by increased digital billboard installations and the rise in mobile device usage. The total number of digital billboards is expected to grow to 2,500, with each billboard averaging 25,000 daily impressions, indicating a highly engaged audience. Digital ad spend now accounts for 65% of the total out-of-home market, reflecting a strategic shift towards digital channels.
High mobile penetration at 92% supports targeted, location-based advertising campaigns, making digital OOH highly effective. As digital infrastructure improves, advertisers are increasingly investing in innovative formats like interactive screens and real-time data-driven ads, further accelerating sector growth and digital transformation in Kuwait.