In 2026, TikTok continues to expand its influence in Kiribati, with 15% of the population actively engaging on the platform. The average user spends approximately 45 minutes daily, indicating high content consumption and platform loyalty. Brands are increasingly investing in TikTok advertising, with a total spend reaching USD 2.4 million, reflecting growing digital marketing opportunities within the country.
The influencer ecosystem in Kiribati is also thriving, with an engagement rate of 8.5%. The number of content creators has grown by 25% year-over-year, showcasing the rising importance of local content in digital marketing strategies. As digital literacy improves, TikTok remains a vital platform for brands aiming to connect with Kiribati’s increasingly digital-savvy audience.