Kiribati has seen a steady increase in social media users, reaching 45,000 in 2026, which is about 65% of its population. The majority access platforms via smartphones, reflecting high mobile penetration. Users spend an average of over two hours daily scrolling and engaging, presenting valuable opportunities for local and international brands to target audiences effectively.
Social media marketing in Kiribati is growing rapidly, with advertising spend hitting USD 1.2 million this year. Businesses leverage platforms to increase brand visibility and customer engagement. As digital infrastructure improves, social media remains a vital channel for commerce and communication, especially in remote areas where traditional media has limited reach.