Kiribati's adoption of CRM systems remains modest in 2026, with only 12% of businesses leveraging such technology. However, the digital landscape is expanding, and more companies are recognizing the importance of customer data management to enhance service and sales. Marketing automation remains underutilized but shows potential as businesses seek to streamline their campaigns amidst growing e-commerce activity.
Despite the relatively low current adoption, Kiribati's digital marketing expenditure has increased to $1.2 million USD, reflecting rising interest in digital channels. As businesses continue to digitize, the integration of CRM and automation tools is expected to grow, fostering better customer engagement and data-driven decision-making in the country.