By 2026, Kiribati has seen a steady rise in affiliate marketing, with over 2,100 active affiliates contributing to nearly 1.8 million USD in revenue. The growth is driven by increased internet access and mobile device usage, facilitating digital transactions and marketing efforts. Local businesses are increasingly adopting affiliate programs to expand their reach into regional markets, leveraging online platforms for sales and brand awareness.
The digital payment infrastructure has matured, with 65% of affiliate earnings now received through secure online channels, boosting trust and efficiency. The relatively low participation rate of 4.2% among small businesses indicates room for growth, as more local enterprises recognize the potential of affiliate marketing to boost sales and online visibility in an expanding digital economy.