Kiribati's digital landscape is rapidly evolving, with over 32,500 internet users projected in 2026. Influencers in the country are increasingly collaborating with brands through affiliate marketing, generating approximately USD 4.8 million in revenue. The crossover of influencers into affiliate campaigns is expected to reach around 1,750 campaigns this year, reflecting the growing trust and engagement from local audiences.
The rise in influencer marketing spend, reaching USD 1.2 million, indicates a heightened focus on digital channels. With an average commission per sale of USD 15, local influencers are becoming key drivers of online sales and brand awareness. This trend demonstrates Kiribati's expanding digital economy and the increasing importance of influencer-affiliate collaborations in local marketing strategies.